About Lao Cai Cassia, Star Anise Association.
Preserving the soul of the mountains while architecting a global future for the world's finest cinnamon.
Mission & Vision
Founded to unify thousands of artisan farmers and modern processors, we are the guardians of Lao Cai's aromatic legacy. Our mission spans from the micro-level of soil health to the macro-level of global supply chains.
Our DNA is rooted in the Earth.
Founded to unify thousands of artisan farmers and modern processors, we are the guardians of Lao Cai's aromatic legacy. Our mission spans from the micro-level of soil health to the macro-level of global supply chains.
Sustainability
Protecting the biodiversity of the Hoang Lien Son range through regenerative forestry practices.
Integrity
Certifying every kilogram of cinnamon to meet the most rigorous international pharmaceutical standards.
Community
Empowering ethnic minority communities through fair trade and economic stability.
Innovation
Pioneering digital traceability from the sapling to the final consumer in Paris or New York.
THE ARCHIVE
Milestones of Excellence
Milestones of Excellence
Formal Foundation
Lao Cai Cinnamon Association is officially recognized as the primary representative for the province's spice industry.
EU Market Entry
Strategic partnership with European importers, establishing the first direct export channel for Lao Cai's premium cinnamon.
Digital Transformation
Launch of the Blockchain traceability initiative, ensuring 100% transparency for our global partners.
Formal Foundation
Lao Cai Cinnamon Association is officially recognized as the primary representative for the province's spice industry.
EU Market Entry
Strategic partnership with European importers, establishing the first direct export channel for Lao Cai's premium cinnamon.
Digital Transformation
Launch of the Blockchain traceability initiative, ensuring 100% transparency for our global partners.
EXECUTIVE COUNCIL
Leadership Board
Leadership Board
Nguyễn Văn Sơn
Chairman & Founder
Lê Thị Mai
Vice Chair, Global Strategy
Phạm Quốc Hùng
Vice Chair, Technical Affairs
Trần Minh Đạt
General Secretary
Nguyễn Văn Sơn
Chairman & Founder
Lê Thị Mai
Vice Chair, Global Strategy
Phạm Quốc Hùng
Vice Chair, Technical Affairs
Trần Minh Đạt
General Secretary
Organizational Framework
A transparent structure designed for agility and accountability.
Technical Committee
Quality control, testing labs, and processing standards.
Market Development
International relations, trade fairs, and export growth.
Farmer Support Unit
Rural training, sapling distribution, and local logistics.
Why Join the Association?
Become part of the most influential spice network in Southeast Asia. We provide the tools, the trust, and the trade routes.
Global Network Access
Direct connections to premium buyers in 40+ countries across EU, US, and Asia.
Certification Support
Guided pathway to Organic, RainForest Alliance, and ISO 22000 certifications.
Market Intelligence
Weekly reports on global spice pricing, demand trends, and competitive analysis.
Technical Training
Expert-led workshops on sustainable farming and advanced processing technologies.
Join Us
Join a community of over 200 businesses and thousands of farming households to elevate Vietnam's cinnamon.
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