In-depth piece. A comprehensive look at the thi-truong sector — international context, domestic trends, and policy recommendations for members.
International context
The global spice market is restructuring. Demand from developed markets increasingly favours sustainability and traceability.
According to the 2025 annual report, Vietnam's cinnamon and star-anise exports reached USD 415 million, with Lào Cai contributing roughly 22%.
Opportunities and challenges in parallel
Alongside opportunities to expand market share, the sector faces rising technical barriers.
Coordinated investment is now a requirement, not an option.
Standout opportunities
- Wider free-trade agreements
- Consumer interest in organic products
- Recognised geographical indications
Challenges to address
- Tighter pesticide-residue standards
- Sustainability-reporting requirements
- Competition from regional peers
“Investing in quality today is investing in competitive advantage for the next decade. There are no shortcuts to sustainable development.”
— Remarks at the 2026 annual conference
Further international standards are available from ISO and FAO.
